I'm a product designer who thinks in systems and their processes, designs with intent and raises quality and accessibility at scale.

Currently building Crate Design System at Heineken, previously at Coolblue and TBWA\X.

I joined Heineken at the inception of their new ecosystem, eazle. A platform built to unify 80 markets under a single, cohesive product experience for customers, distributors and sales reps.

The challenge: bring together fragmented apps, establish a shared design language and bridge design and code through a shared language.

As part of a Design System team of 6, we built a system adopted across all product teams on 3 platforms. We started from the ground up with type scales, colour palettes and iconography, and grew into a full system of tokens, components, patterns and processes.

My role touched every layer of this work.

Preview of the composability at scale case study.

Designing for composability at scale How composable components bridge the gap between our Design System and the evolving needs of our platforms.

Component Health Dashboard showing quality matrix, health metrics, and improvement insights.

Automating component health measurement Creating a self-updating Component Health Dashboard powered by MCP-based checks that measure components against a set of defined component norms.

With a solid version of a Design System in place, I joined Coolblue to further create consistency across web, app and internal tools, while helping designers and developers work faster. We built a system of tokens, components, documentation and processes, adopted across 5+ product teams working on the website and app, available in 3 countries.

Beyond building, I helped the system mature. Setting up a contribution process was a milestone in maturing both the system and the community around it. I bridged design and development while also supporting product designers in their day-to-day use of the system, keeping one foot in the product by supporting the app with product design.